Real Innovation

CTR is passionate about turning ideas and concepts into real innovation, a dedicated team of creatives and researchers pursue continuous product improvement and search for the application of innovation to ensure product differentiation, allowing also the appearance of new technologies and product platforms with real added value to end consumer.

Collaboration with other industries, academic partnerships are also contact points for CTR continuous innovation work.

Capable to foresee market changes from a distance and understanding customers challenges looking at them in different ways to come up with creative solutions providing a never-ending stream of value and fostering business growth together.

Customer focus, connection and engagement, combining resources with the ability to relate to other on-going projects result on the development of innovative products and sustainable business solutions.

CTR creates meaningful innovation, building and protecting knowledge along the way.